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We have developed a profile of membership organization characteristics that result in successful member benefit programs. This profile is not based on theoretical research, but on actual experiences with membership organizations of all sizes and types. Generally speaking, these are the characteristics of organizations that enjoy the highest levels of success with our member benefits programs.

  • Business associations (members are corporate entities) with 500 to 5,000 members
  • Individual membership organizations with 2,000 to 100,000 members
  • Associations with a homogeneous membership (all members within the same industry)
  • Business associations with member firms averaging fewer than 10 full-time employees
  • Associations that have a history of providing formal education programs for their members
  • Associations that have educational programs or a credentialing program for their members
  • Associations with a track record of lobbying accomplishments on behalf of their members
  • Associations with a successful buying co-operative or group purchasing program
  • Associations that are managed by a professional staff or association management firm (not volunteers from the membership)
  • Associations whose members or members’ employees are not unionized

If you can answer “yes” to one or more of these characteristics it is likely that a member benefits program from WorldWide will be successful. Success with our programs is measured by the way that our programs increase your recruiting and retention numbers. These quantifiable measurements will make it easy for you to evaluate the impact that our program makes on your organization.


When you select WORLDWIDE as your benefits vendor we become an extension of your association or HR department. Unlike many brokers, we take time to learn everything that we can about your industry and the unique challenges facing your members or franchisees. We assign licensed, dedicated associates on our staff to work exclusively with your people. It is the job of these senior account managers to learn the “ins and outs” of your industry and to develop customized solutions and strategies for your constituents.

Our Marketing Staff also provides educational materials on insurance and risk management topics of interest to your members. These materials are in the forms of newsletter articles or pamphlets and they are available for print or online publication. Editorial content is designed to help your members become smarter, well-informed insurance buyers. These materials can be published in the name of your association, thereby adding to the value proposition of the dues required for membership in your organization.

  Our association clients are pro-active in the introduction, marketing and promotion of our benefits programs. With your help, our staff will develop a marketing plan for you that incorporates traditional and electronic marketing activities. We realize that certain organizations are sensitive to the ways in which their members are contacted, so we work with you to arrive at just the right combination of communications methods.
  Our most effective programs combine all of these marketing techniques:

  • Outbound “Welcome” Telephone Calls (with your permission)

  • Direct Mail

  • E-mail Broadcast

  • Display Advertising

  • Editorial Contributions to Your Newsletters and Magazines
  Our in-house web development team will create a special online experience for your organization, linking pages to your website or creating a new site devoted entirely to benefits and insurance education. Your web pages will be filled with many of today’s most popular features:
  • Quote Online/Apply Online for Many Plans

  • Frequently Asked Questions

  • Glossaries of Terms

  • Informational Links
                    and more…
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